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THINK PLAY LIVE together with

Winning Inside The Lines

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A tennis performance brand that inspires & develops successful people in competition, business and everyday life. Proudly transforming winners since 1992.


We have a very clear approach and clear communication style. We are often asked what we do, and why our methods are so successful? Our response is to share our tenants and purpose of what we do. Learn more about our brand and story. - Jesse Cooper 

Go to:  Our Story

"We provide world-class tennis programs, marketing & management representation, and event experiences. Our premier methods and approach provides an edge for our clients and partnerships. The unique combination of what we do, our approach and resources are unmatched in our industry."  - JC

Customized Player Development & Management. On/Off Court Coaching. Exclusive Teaching Methods. Speed & Performance Training. Wellness & Rehabilitation Support. Mentoring. Consulting & Planning. Collegiate Support. Touring Player Full Management & Marketing.

Management & Marketing. Signature Tennis, Fitness & Wellness Programming. Sponsorship & Relationship Activation. Event Concept-To-Creation & Execution. Integrated Media & Creative Support. Membership Development.